Millions of companies are now using AI to write blog posts, social media content, product descriptions and marketing copy. AI content is faster, cheaper and available 24 hours a day. Critics argue that AI-generated content is generic, lacks authentic voice and perspective, and contributes to an internet flooded with low-quality content. Google has updated its guidelines to reward original, helpful, human-first content while penalizing mass-produced AI content. Should companies use AI to write their content or is authentic human writing still worth the investment?
